For the sixth year in a row, the Dangote brand has been crowned the best-rated African brand among the top 100 brands on the continent.
Francis Awowole-Browne, a member of the Dangote Group’s corporate relations team, revealed this in a statement.
The statement claims that Digital Satellite Television (DSTV), a South African telecom operator, finished in third, followed by MTN, which came in second.
The pan-African conglomerate brand, which beat out Ethiopian Airlines and MTN for the title of finest African pride brand, was also mentioned in the article.
In a newly developed category for brands that are good for people, society, and the environment, the Dangote brand came in second, according to the statement.
“Brand Africa in its statement announcing the ranking, also disclosed UNICEF as the number one NGO and Coca Cola as the number one non-African brand.
“Brand Africa disclosed that Dangote retained the number one spot for the sixth time, in spite of African brands slipping to 14 per cent of the top 100 most admired brands in Africa as non-African brands entrench their position in the continent,” the statement read.
Reacting to the survey, Group Chief, Branding and Communication, Dangote Industries Limited, Mr. Anthony Chiejina, said the awards were well deserved.
Chiejina, maintained that this was because the Dangote brand generated strong nationalistic impressions and powerful feelings across the continent in terms of industrialisation, self-sufficiency, prosperity, power and production.
He stated that this was further strengthened with the recent inauguration of the 650,000 barrels per day (bpd) Dangote Petroleum Refinery & Petrochemical complex which was a huge industrial complex.
“The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development,” he said.