Priyanka Chopra had launched her hair care brand a while ago in the USA while the actress was recently in India for its launch here. Now as per a report that gauges the performances of celebrity brands, Priyanka Chopra has beaten Selena Gomez and Kylie Jenner’s brand and bagged the number 2 spot on this list.
Her brand has become the second most wealthy brand of 2023.
Priyanka Chopra’s brand is the second wealthiest celebrity brand in terms of revenue with £429.9 million.
Rihanna’s cosmetic brand takes the top spot on this list with £477.2 million. This report covers everything from the wealthiest to the most Googled celebrity beauty brands this year, has outlined the biggest beauty movers of 2023 and Priyanka’s brand has found the second place in this list.
UK based beauty comparison platform cosmetify said in it’s new report, that there are many ways to measure the success of a brand, but revenue is arguably the most important. Hence these brands have been listed based on their annual revenue.
When PC launched her brand in 2022, she had said in an interview with vogue that she has just recently taken to the business side of both the industries- beauty and entertainment industry.
That’s what made her bifurcate the difference between sitting in the chair and using some products to actually having a say in the products going into the hair.
Priyanka’s hair care journey began from childhood. As a baby , Priyanka had no hair. She revealed that she was bald and her and her grandmother was afraid that she’ll remain bald forever. That’s why she would make her sit and give her a good champi. That’s what worked for her.
On the acting front Priyanka will be seen next in ‘Citadel’ and also a romantic comedy called ‘love again’
