Read more about the article Getting ahead in Marketing: Understanding Consumer Behaviour
Consumer motivation abstract concept vector illustration. Motivation in consumer behaviour, sale growth strategy, identification theory, buyer personality, types of needs abstract metaphor.

Getting ahead in Marketing: Understanding Consumer Behaviour

Ada's traditional wedding is fast-approaching, and preparations are fast building up towards this ''D-day.'' Being such a staunch believer in products of the highest quality,  she resolves to, painstakingly, research…

Continue ReadingGetting ahead in Marketing: Understanding Consumer Behaviour