With digital transformation changing traditional workplace roles and creating new jobs, there is a pressing need for employees to develop and deepen their technical skills to improve work quality, drive creativity and stay employable.

When you have a growth mindset, you’ll be able to plug the skills gap and create more exciting employment opportunities for yourself.

1. Digital marketing or social media marketingMarketing teams use data that they collect through various digital channels to determine how well their campaigns are performing and to ideate new strategies. However, the skills that go into creating marketing strategies campaigns like keywords optimisation, social media marketing as well as enhancing user experience and engagement, can be helpful for everyone.

   It’s good to learn how social media promotion works. You can apply digital skills to help you build a good personal online brand.  By amplifying your online profile, you can be positioned as the go-to thought leader within your professional community and be more employable to prospective employers. Digital marketing skills are not only useful for social media marketers, but as well as for roles in content writing, content marketing, e-commerce, digital sales and search.

2. SEOSearch Engine Optimization, or SEO, is one of the most important digital skills you can learn to help drive traffic to a webpage.

   SEO is the process of increasing a website’s rankings in Search Engine Results Pages (or SERPs). And a good ranking is invaluable.  It’s valuable to learn more about SEO.

   Learning basic SEO can help you promote anything from a website to a single blog post, and it’s also an increasingly practical skill to develop as more and more work becomes primarily digital.

3. Graphic designGraphic design is a craft where professionals create visual content to communicate messages.

   Designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience. Clearly, design is a lucrative skill that’s not going anywhere – and this is a perfect opportunity to enhance your knowledge of it.

4. Coding Many people think that coding skills are only meant for tech professionals. However, there are many roles that require coding skills now, such as compliance and risk management, digital marketing as well as quality assurance. In fact, the opportunities that coding presents are endless and can impact all of our lives in the future. Furthermore, it’s fun to learn!

   Coding changes the way you view the world and teaches you logical problem-solving skills that you can use in every aspect of your career and personal life.

   While it may require more time and resource commitment at the beginning, you can learn and apply the basics of coding to your job rather quickly. Java, SQL, Python and Ruby are some good programming languages to learn because of their versatility, efficiency and automation capabilities.