Lagos, Nigeria’s biggest city, has become Africa’s most attractive tech hub for investors. But that could be imperilled by the government’s decision to suspend Twitter’s operations in the country.
The ban came two days after Twitter took down a tweet by President Muhammadu Buhari. Twitter claimed the message had been deleted because it violated its rules against “abusive behaviour”. The ban could be in retaliation.
A new chill entered into the relationship between Nigeria and Twitter in mid-April when the social media platform chose Ghana for its regional headquarters. Nigeria’s market is bigger than Ghana’s, with more Twitter users than Ghana. Twitter opted for Ghana because its government has created an attractive environment for foreign investors by improving the country’s electricity output, and investing in good roads and a paperless port project.
Although no direct connection has been drawn, the ban could be in retaliation.
Nigeria’s fledgling technology sector had been seen as an attractive proposition to investors because of the pool of talent in Nigeria, increasing smartphone penetration and access to the Nigerian market of 200 million people.
The Nigerian technology scene, concentrated in Lagos, is a recent and rare success story. One particular area of growth has been the financial technology (fintech) sector.
But the ban makes it difficult for the government to argue that it is friendly to technology enterprises. The Nigerian government has often called on foreign investors to invest in Nigerian technology start-ups and support Nigeria’s technology ecosystem.
For example, in 2016 Buhari hosted Mark Zuckerberg on the Facebook CEO’s first visit to sub-Saharan Africa. Facebook is set to open an office in the second quarter of 2021 in Lagos.
The indefinite Twitter suspension could prove to be a setback by spooking investors.
Tech Start ups
Nigeria’s financial technology (fintech) start-ups have begun to engage innovatively with segments of the population that can’t access traditional financial services.
Homegrown businesses Flutterwave and Paystack are two examples of fintech start-ups that have been able to secure investments recently.
Flutterwave provides payment solutions for businesses. It recently attracted investment of US$170 million from a consortium of foreign investors. Paystack, which also provides payment solutions and customer analytics, attracted US$200 million from US payments giant Stripe.
The suspension could make it harder for technology entrepreneurs like this to get investment. Technology entrepreneurs will now need to convince investors about regulatory risks. This will be especially so if their business models require an active social media presence.
The Twitter ban will also reduce the exposure of Nigerian technology entrepreneurs to the world, reducing their ability to attract funding and grow their markets.
Finally, it sits at odds with the government’s goal of economic growth and openness by sending a signal that Nigeria is not entirely open for technology business.
Why Social media matters to business
Many businesses, especially small medium enterprises (SMEs), leverage the micro-blogging social media platform for marketing and other promotional activities. The implication of the suspension is that this group of businesses are being deprived the use of the platform.
Some businesses, yesterday, suspended their customer support on Twitter following a ban placed on the micro-blogging platform.
Some of these businesses that have complied with restriction include financial institutions, startups, e-commerce platforms, consulting firms and others.
Konga, an e-commerce firm, informed customers that its Twitter channel would not be available to assist requests due to the suspension.
OPay Digital Services Limited also sent a mobile application update to customers stating the unavailability of its Twitter channel.
Bolt, a ride-hailing app, also informed customers of the latest Twitter suspension and the impact on its support service within the period.
If the spat between the Nigerian government and Twitter is not de-escalated, the country’s thriving technology sector will suffer. This at a time when Nigeria needs to tap into technology to address its socio-economic challenges.
